From specialty cafes in Stockholm to supermarket shelves in Berlin, matcha is everywhere. New product launches, menu additions, and retail listings are at an all-time high.
But in Japan, the farms that grow it are under pressure. Many are family operations, and as the current generation retires, fewer successors step in. The total number of Japanese tea farms has been declining for over a decade, even as global demand accelerates.
Having a sourcing partner with boots on the ground makes the difference. Bonsai Matcha has spent years building multi-farm relationships across Japan's key growing regions, so your supply stays secure.